Its hard to believe that EA is loisng money. In the last couple of years, they've surpassed the masters in creating and developing v-games in Japan (Konami, Capcom, and Namco).I'm working now with the airlines, and the first thing that I’ve learned in my training is to find a way to reduce cost and improve services(quality). Decision makers want to see actual numbers to generate more profits. They find it hard to wait for employees to create ideas, wait for the implementation and the results of these ideas